Juicy Stop Branding and Packaging

Juicy stop offers healty and delicious fruit beverages, with no added sugar or preservatives. The goal with this visual identity was to create something fresh and exciting. The colors used are connected to the base ingredient of each beverage, and also working together the color palette creates a fun, energetic and delicious aesthetic. The handwritten, lowercase font adds a personal and welcoming tone. The fun patterns, and cute, but minimal illustration adds to the fresh and happy feeling we are looking to create, so the target audience are intrigued to add this note of freshness and fun to their eveyday life.