Kitty Land Sweet Shop Branding and Packaging

Kitty Land is a sweet shop that offers candy, chocolate, coffee and other delicious options. The aim for this project was to create a dreamy, fairytale visual identity, that takes the audience to a new world. The cute cat character is the star of this fairytale and follows all the aspects of the branding from the logo to the packaging. The color palette focuses on shades of purple, that promotes the dreamy effect we want to achieve. Cute illustrations, sweet patterns and fun packaging gives a welcoming and friendly tone.